Virgin Media: 25 Days of Christmas

TV and broadband provider Virgin Media ran a Christmas campaign in the UK to increase net promoter score (NPS) and loyalty.

Campaign details

Brand: Virgin MediaBrand owner: VirginAgency: RAPPMarket: United KingdomIndustries: Telephone & internet servicesMedia channels: Competitions & contests, Email marketing, Online display, Online video, Point-of-purchase, in-store, Social mediaBudget: Up to 500k

Executive summary

Virgin Media, the UK TV and broadband provider, had to improve customer net promoter score (NPS) at a difficult time for the industry. The challenge was to make a small budget campaign seem big, and to make all customers feel valued though few would receive tangible rewards.

To succeed it had to act differently....

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