Campaign details
Brand: VoltarenBrand owner: GSKLead agency: MediaCom RussiaContributing agencies: MSU Medical Research and Education Center (Medical Partner), Metaplatform (Technological partner), Publicis (Media Agency)Market: Russian FederationIndustries: Non-prescription, OTC productsMedia channels: Online video, Print - general, unspecified, Public relations, TelevisionBudget: 500k - 1 million
Executive summary
Voltaren used programming skills to create Osteoscan, an online diagnostic tool that helps to detect osteoarthritis while patients stay in the comfort of their own home. The objective was to deliver a 5% rise in sales and awareness of the...