Campaign details
Award name: ROI FestivalAward category: Integrated MarketingAward level: Grand Prix 2019Brand: China Organ Donation Administrative Centre (CODAC)Brand owner: China Organ Donation Administrative Centre (CODAC)Participating companies: Loong and Tencent Charitable FoundationCampaign name: ‘A One-Man Basketball Team’Industry category: Public ServiceRelease date: November 2018Budget: RMB 5-10 millionCountry: China
Background
There are 300,000 ill patients waiting for organ transplants every year, but China has one of the lowest organ donation rates in the world, with a supply-to-demand ratio of 1:30. China...