BBVA: We Learn Together

BBVA, the Spanish financial services company, positively affected consumer perceptions at a critical time through an educational programme that created real social impact.

Campaign details

Brand: Aprendemos Juntos (We Learn Together)Brand owner: BBVAAgency: Wink TTDCountry: Spain

Market background

In recent years, Spain was hit by a big economic and reputational crisis, which generated enormous distrust of the banking sector, with a great demand for transparency and real evidence.

BBVA decided to move beyond advertising and take on a new role as a transforming agent, aligning its brand purpose, Creating Opportunities, with an action plan that made its commitment to people tangible and practical.

In 2018, words would be no longer enough: it was time to act....

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