Campaign details
Brand: Aprendemos Juntos (We Learn Together)Brand owner: BBVAAgency: Wink TTDCountry: Spain
Market background
In recent years, Spain was hit by a big economic and reputational crisis, which generated enormous distrust of the banking sector, with a great demand for transparency and real evidence.
BBVA decided to move beyond advertising and take on a new role as a transforming agent, aligning its brand purpose, Creating Opportunities, with an action plan that made its commitment to people tangible and practical.
In 2018, words would be no longer enough: it was time to act....