Campaign details
Brand: Google AssistantBrand owner: GoogleAgency: OMD Germany GmbHMarket: Germany
Objectives
The objective of this campaign was to overcome usage barriers by demonstrating Google Assistant’s functionalities, thus attaining a positive shift in brand awareness and likeability.
Insights
It’s hard to believe that it has been less than two decades since the first smartphone was introduced to the world. Since then, smartphones have fundamentally transformed nearly every aspect of our lives. Since they first launched, they have seen rapidly increasing adoption rates and they changed the way we connect, communicate and consume.
We...