Campaign details
Brand: LidlBrand owner: Lidl PortugalAgency: O EscritórioCountry: Portugal
Executive summary
This is a case study about Lidl’s brave lettuce, which led the supermarket’s Produce category to grow at a faster rate than the competition, and twice as much as the other Lidl categories.
It also became a strong driving factor for Lidl’s total sales… and even made the Portuguese people want to become a lettuce from Lidl.
Really. Let us tell you how this happened.
Market background
Consumers’ purchasing habits have changed. Gone are the days of monthly or bi-monthly shopping...