Brand: Kasperle
Agency: BBDO Guatemala
Country: Guatemala
Background
Kasperle has always been characterised by a range of products that stimulate the imagination and creativity of children, but in Guatemala childhood is in great danger.
Over 1,200 children disappear each year, over 3 a day, leaving their childhood behind forever. Yet, Guatemalan society seems desensitised to the point of accepting such brutality.
A PR action with a human appeal was necessary to move a society that had become indifferent to this problem and to unite under the same event and motto all of the parties dedicated to combating...