Campaign details
Brand: Tierschutzverein München (Munchen Animal Shelter)Agency: ServiceplanCountry: Germany
Background and objectives
The Munich Animal Shelter is one of the largest in Europe. We were asked to create a campaign to raise awareness of the hundreds of dogs who are waiting for new owners.
Considering that some of them have been living in the shelter for many years, we had to come up with an innovative way to attract attention, with a very low production budget and no money for media.
Insight
Nothing strengthens bonds like music. So, when a study from the University...