NTUC Income Content Amplification

Insurance provider NTUC Income used native ads to drive consumers to its content marketing pages and build loyalty in Singapore.

Campaign details

Brand: NTUC IncomeAgency: dentsu XMarket: Singapore

Executive summary

Today’s customers seek a meaningful relationship with brands. In turn, brands need to display a greater understanding of what provides value to customers and invest in meaningful interactions with them, or risk an erosion in customer loyalty.

As an insurance provider, NTUC Income understood that customers don’t merely want channels, but interaction points that do more than simply push products. Insurers must now be proficient at merging the digital and the physical experience for customers, providing utility and flexibility to strengthen and grow their relationship...

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