Renault: Dragon's Cave – The Return

Automaker Renault launched its Kwid Outsider model in Brazil through a film which appealed to pop-culture fans and was promoted Hollywood-style.

Campaign details

Brand: RenaultBrand owner: Groupe RenaultAgency: DPZ&TCountry: Brazil

Market background

After four years of crisis, the Brazilian automotive market has been growing in production and sales and, since 2017, it has been surpassing projections. For 2019, expectations, even if moderate, pointed to a growth of around 10.1% compared to 2018.

Challenge and business objectives

In 2018 – the year which marked 20 years of manufacturing in Brazil for Renault – the automaker pursued a market share increase of 0.7% (from 7.7% to 8.4%). Even without factoring in product launches, it managed to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands