2020 Media Strategy Report: Insights from the WARC Media Awards

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
  • Influencers are becoming increasingly trusted as part of the mix, especially micro-influencers, and with lockdowns due to COVID-19 this looks likely to continue.
  • AI is becoming central to transformational ideas rooted in real business objectives, making its use less gimmicky.
  • Brands are exploring innovative angles and approaches when leveraging passion points such as sport and music.
  • Innovative and creative touchpoints combined can engage with customers at all points of their journey....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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