Why it matters
Gen-Z is typically less engaged with traditional media, but COVID-19 is drawing them to TV, and is likely to change their media consumption habits permanently.
Takeaways
- TV news has emerged as a trustworthy source of information, often giving viewers the chance to hear directly from those involved in COVID-19.
- In the UK, family viewing is up and qualitative research indicates a trend for households to explore and choose content together to find programmes with universal appeal.
- Although media consumption in general will balance out again after lockdowns have been lifted, the broadcast experience will stay with the...