Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

Financial services brands have some very specific challenges to address if they want to play a positive and active role during the COVID-19 pandemic and beyond. Marketers will need to focus on creating and maintaining trust, balancing risk, and assisting customers and clients in rebuilding their lives.


  • If there is intent to act, act quickly for in the current environment, first mover advantage is critically important.
  • Financial institutions should vertically integrate their innovation to address analogue gaps in the digital delivery ecosystem.
  • More than ever financial institutions need to do the boring stuff well; approving loans, refinancing dept, extending credit.