How to win at Amazon’s Prime Day

A five-step guide to optimising brand visibility and communications around Amazon’s Prime Day e-commerce sales event.

Since its launch in 2015, Prime Day is now an established selling event, accounting for an estimated $7.16bn in sales in 2019 alone. Businesses are no longer able to ignore the draw that this event has, especially as Amazon recently announced that global Prime membership subscriptions has passed 150 million customers.

As such, having Prime Day deals will position your brand and products in front of this huge and incredibly loyal database. By selling to these customers for the first time – using discounts or promotions – it will open a whole range of targeting opportunities within the...

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