In 2020, India’s marketers must keep the focus on brand growth

Biprorshee Das

Marketers in India are under more pressure to make a difference in achieving business objectives – cohesive strategy takes precedence over short-term tactics.

Looking back on the year that was, it is easy to draw up report cards. The one on the Indian economy will reveal that things are far from perfect. It was a year that began with great optimism but ended with all not par for the course. The gross domestic production (GDP) numbers on a downward spiral with the Q2 of FY20 sinking to a five-year low of 4.5% – with sectors reeling, and unemployment rate at a high, there are troubled times ahead.

Little surprise then that in 2020, marketers in India will find themselves urgently seeking the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands