Instacart is a digital grocery aisle that sits between 250,000 brick and mortar stores in the US and Canada and the ever-increasing number of people who choose to buy groceries online. It partners with 350 retailers such as Shop Rite, Kroger, CVS, Sam’s Club and Stop & Shop, along with thousands of smaller stores.
Before the pandemic, around 4% of people regularly bought their groceries online; the lockdown and social distancing pushed that up toward 15%, according to research from Bain & Co. As for how Instacart has fared during the pandemic, according to VentureBeat, order volume...