This article is part of a Spotlight series on connecting with Indonesia’s digital youth. Read more
Indonesia and its population of more than 260 million people is slated to be the fourth-largest economy in the world by 2050. Looking at the market’s potential, many brands are eagerly trying to establish a footprint, but to be a significant brand in Indonesia, one needs to know the rules of play. Especially when you are dealing with a country that comprises a great variety of cultures and religions with hundreds of ethnic groups spread around the massive archipelago.
Before...