The new normal: Rethinking marketing to women

After femvertising, #unstereotype and ASA rulings, what next for marketing to women?

When we set up PrettyLittleHead to specialise in marketing to women, we had no idea just how dramatic the subsequent fifteen years would be for female identity. Our business was predicated on an insight that marketing was not connecting with women and had an out of date idea about how women lived and what they prioritised, but we certainly weren’t expecting the entire subject to blow up in quite the way that it did. It has been amazing to be at the heart of the action, researching amongst women as we have almost constantly over that period. MeToo and TimesUP...

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Insights Team
Bray Leino

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