The future of strategy 2018

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.
  • Planners largely expect their teams to grow in the coming year as they feel the influence of planning is growing.
  • Budget pressures are a source of concern as efficiency drives are moving services in-house and forcing short-term thinking.
  • Consultancies, as well as tech and media companies, are now starting to intrude in the planning space leading to increased competition but more opportunity for individual planners.
  • Planners still desire to move their role upstream but there is also a larger argument in the discipline for a focus on execution....

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