Absolute Distilled Drinking Water: Pure Love Campaign

Distilled water brand Absolute ran a campaign that targeted young mothers in the Philippines.

Campaign details

Brand: Absolute Distilled Drinking WaterBrand owner: Asia Brewery Inc.Lead agency: Ogilvy Philippines Inc.Contributing agencies: Starcom PhilippinesCountry: PhilippinesIndustries: Bottled waterMedia channels: Content marketing, Online video, Oudoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million

Executive summary

For generations and generations of Filipino mums, the distilled water category in the Philippines was dominated by a global giant, Wilkins Distilled.

In this campaign, Absolute, a local distilled water brand, shot for the stars and aimed to steal market leadership from this formidable giant.

To do this,...

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