Campaign details
Brand: Big BazaarBrand owner: Future GroupLead agency: DDB Mudra GroupCountry: IndiaIndustries: Department storesMedia channels: Direct marketing, Events & experiential, Integrated, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
The challenge: create new Big Bazaar occasions beyond the monthly stock-up.
The insight: the goodness of festivals comes alive in moments often enabled by food, fashion or home.
The idea:finding the genuine Big Bazaar moment in every festival and celebrating the inherent goodness...