Dulux: Brighter Homes, Brighter Kids

Daniel Cui

International paint brand Dulux encouraged Chinese consumers to unlock the potential of their homes through colour.

Campaign details

Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: ChinaIndustries: Home improvementMedia channels: Content marketing, Mobile & apps, Online display, Programmatic display, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

Dulux is an international paint brand produced by AkzoNobel. It makes over a thousand colours and encourages people to unlock the potential of their homes through colour with its customer-focused Easy Painting Service.

In China, most consumers paint their walls in neutral colours and tend to repaint every eight years. Dulux sought to inspire consumers to...

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