Campaign details
Brand: FevikwikBrand owner: PidiliteLead agency: OgilvyCountry: IndiaIndustries: Home improvementMedia channels: Content marketing, Point-of-purchase, in-store, Product placement, Product sampling, TelevisionBudget: 1 - 3 million
Executive summary
Ask any housewife and she will agree that any household task is largely an underappreciated enterprise (starkly different from the idea of a homemaker!), but what if this very pulse of an unappreciative culture was captured?
This is the story of how a leading adhesive brand in India, Fevikwik, not only added women into its consumer base – creating a...