Google Assistant: Make Google Do It

Google, the technology company, used a range of tools to show people in Indonesia how easy and useful it was to use Google Assistant, in order to increase the number of users.

Campaign details

Brand: Google AssistantBrand owner: Google IndonesiaLead agency: MullenLowe IndonesiaContributing agencies: Toaster, PHD Media Worldwide, Ambil Hati, Essence GlobalCountry: IndonesiaIndustries: Audiovisual productsMedia channels: Content marketing, Online display, Outdoor, out-of-home, Product placement, Social media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

In Indonesia, a big percentage of people are not aware of their phones’ full potential beyond social media. In fact, data shows that 61% of phone users still believe that Facebook is the internet (Source: Geopoll study, 2015).

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