Hamam: Mothers Safety Force

Soap brand Hamam found a unique way to raise awareness of its presence in India, while making the outside world a little safer for children.

Campaign details

Brand: HamamBrand owner: Hindustan Unilever LimitedLead agency: Ogilvy IndiaContributing agencies: Mindshare India, PivotRoots Digital Pvt. Ltd.Country: IndiaIndustries: Bath toiletries, soapsMedia channels: Mobile & apps, Online video, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million

Executive summary

In 2017, Hamam, an iconic soap brand in Tamil Nadu, added purpose to its skin protection credentials through #GoSafeOutside – a crusade to inspire mothers to equip their children with the skills needed to step out of their homes fearlessly. It ran a host...

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