Campaign details
Brand: HamamBrand owner: Hindustan Unilever LimitedLead agency: Ogilvy IndiaContributing agencies: Mindshare India, PivotRoots Digital Pvt. Ltd.Country: IndiaIndustries: Bath toiletries, soapsMedia channels: Mobile & apps, Online video, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
In 2017, Hamam, an iconic soap brand in Tamil Nadu, added purpose to its skin protection credentials through #GoSafeOutside – a crusade to inspire mothers to equip their children with the skills needed to step out of their homes fearlessly. It ran a host...