Campaign details
Brand: Hendrick's GinBrand owner: William Grant & SonsLead agency: IrisCountry: SingaporeIndustries: Spirits & liquorsMedia channels: Competitions & contests, Events & experiential, Merchandise & free gifts, Public relations, Social mediaBudget: Up to 500k
Executive summary
At a time when the marketing community is accusing clients, media agencies and even each other of selling creativity short, 'tactical' and 'direct' have become dirty words. Certainly such words have become divorced from the notions of conceptual creativity. But there is still, and always will be, a need for short,...