Litro Gas: Garu Ammawarune

Sri Lankan liquefied petroleum gas supplier, Litro Gas, used a digital campaign to increase brand recognition among domestic consumers.

Campaign details

Brand: Litro GasBrand owner: Litro Gas Lanka LimitedLead agency: Mindshare Sri LankaCountry: Sri LankaIndustries: Energy & water suppliersMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, TelevisionBudget: Up to 500k

Executive summary

Litro Gas is the largest importer and supplier of liquefied petroleum gas in Sri Lanka, which operates Sri Lanka's only import terminal and filling facility. As the national LP gas supplier for more than 145 years, Litro Gas holds 70% market share, while only...

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