Campaign details
Brand: Livguard Inverter BatteriesBrand owner: SAR GroupLead agency: Famous InnovationsCountry: IndiaIndustries: Home appliancesMedia channels: Online video, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This is the story of a brand that wanted to be perceived as a technologically superior one in an innovation-less category – a category that has players who continue to talk only about the faith consumers have in their products, but who fail to give any other technology-centric reasons to their audience.
Inverter and battery brand Livguard planned to talk...