Microsoft Azure: Godzilla Nights

Technology company Microsoft wanted to demonstrate Azure's capabilities, so it built the world's largest mixed reality experience and transformed downtown Tokyo into a virtual battlefield.

Campaign details

Brand: Microsoft Azure, Microsoft HoloLensBrand owner: Microsoft Japan Co. Ltd.Lead agency: Momentum WorldwideContributing agencies: Picture Element Inc., Shirogumi Inc., Microsoft Co. Ltd., Nangok Software Co. Ltd.Country: JapanIndustries: Information technologyMedia channels: Events & experiential, Virtual & augmented realityBudget: No budget

Executive summary

How do you resurrect the world's largest movie monster, in the world's largest city, with the world's most powerful holographic lens? Microsoft placed its business technology tools in the hands of the end user and connected them through popular culture as product...

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