Campaign details
Brand: Monster IndiaBrand owner: MonsterLead agency: Famous InnovationsCountry: IndiaIndustries: Employment, recruitment, staffMedia channels: Online video, TelevisionBudget: 5 - 10 million
Executive summary
This is the story of a brand that wanted to introduce a conversation about quality in a category obsessed with just volume. India being a developing country, with the highest population of young individuals in the world, job opportunities are not aplenty. Finding a job that matches with an individual's skill set is an arduous task that takes a lot of time and...