Campaign details
Brand: RoyalBrand owner: Coca-Cola Far East LimitedLead agency: Ogilvy Philippines Inc.Country: PhilippinesIndustries: Carbonated soft drinksMedia channels: Events & experiential, Online video, Social mediaBudget: Up to 500k
Executive summary
Royal, internationally known as Fanta, aimed to carve out a space for itself in moments that matter to Filipino teens – its target market. Being a brand that stands for creativity and having fun with friends, Royal found in Halloween a perfect opportunity to create a unique brand experience during this spooky and festive season.
Royal leveraged...