UN Women: Bridal Uniform

UN Women, the United Nations entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.

Campaign details

Brand: UN Women PakistanBrand owner: UN Women PakistanLead agency: BBDO PakistanCountry: PakistanIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Public relationsBudget: No budget

Executive summary

To raise awareness of child marriages in Pakistan, we collaborated with Ali Xeeshan – the country's best-known fashion designer – and designed a new form of bridalwear. This design merged a Pakistani schoolgirl uniform with traditional bridal embroidery design.

To launch this dress, we hijacked the nation's biggest bridalwear fashion show. Amongst models decked out in intricate bridal...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands