Campaign details
Brand: Unilever Male Grooming (Clear, Rexona, Brylcreem, Axe)Brand owner: UnileverLead agency: MindshareContributing agencies: Ensemble, Havas ImmerseCountry: MalaysiaIndustries: Deodorants, anti-perspirants, Hair careMedia channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Unilever became part of the conversation during World Cup 2018 – without even being an official sponsor. Our dynamic and adaptive creative solution cut through the clutter and increased the relevance of our message. Overall execution resulted in not only an increase in audience interaction,...