Unilever Male Grooming: Total Men – Be the Coolest Football Zombie

Unilever tapped into World Cup fever with a contextual content campaign aimed at male football fans to increase sales of its grooming products in Malaysia.

Campaign details

Brand: Unilever Male Grooming (Clear, Rexona, Brylcreem, Axe)Brand owner: UnileverLead agency: MindshareContributing agencies: Ensemble, Havas ImmerseCountry: MalaysiaIndustries: Deodorants, anti-perspirants, Hair careMedia channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social mediaBudget: Up to 500k

Executive summary

Unilever became part of the conversation during World Cup 2018 – without even being an official sponsor. Our dynamic and adaptive creative solution cut through the clutter and increased the relevance of our message. Overall execution resulted in not only an increase in audience interaction,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands