Campaign details
Brand: Verena SureBrand owner: Verena International Co. Ltd.Lead agency: McCann Worldgroup ThailandCountry: ThailandIndustries: Functional foods, supplementsMedia channels: Online video, Packaging & design, Public relations, Social media, Websites & micrositesBudget: No budget
Executive summary
Verena Sure is an over-the-counter diet product sold by a local Thai brand.
With zero media budget, being a relatively unknown brand, and having to overcome communications challenges due to the strict FDA regulations in Thailand, Verena Sure needed to intrigue the nation through a captivating campaign.
With many things working against...