Campaign details
Brand: CastrolBrand owner: BPAgency: Geometry MENAMarket: Middle East & North Africa (general region)Industries: Tyres, fuel, accessories, servicesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Challenge
When it comes to engine lubricants, truck drivers want what's best for their trucks without compromise. Their years on the road had turned them into experts in knowing what their engine needs and they are not easily influenced by product claims.
So, Castrol needed to connect with people behind the wheel, an already hard-to-reach audience, and engage...