Campaign details
Brand: JawwyBrand owner: Saudi Telecom CompanyLead agency: FP7 McCann Dubai, FP7 McCann RiyadhContributing agencies: Keyade Middle East, SpeedtrackCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In Saudi Arabia, through a mobile-led branded content campaign, we brought telecom operator Jawwy’s advantage of ‘pay for what you use’ to life.
We tapped into an untapped pain point: youth pay for data and minutes they don’t use and...