Jotun Fenomastic Wonderwall: Kids Collection

Alvaro Bretel

Market-leading interior paints brand Jotun took a creative approach to increase sales of its new product line in the Middle East.

Campaign details

Brand: Jotun Fenomastic WonderwallBrand owner: JotunLead agency: Wunderman DubaiCountry: Middle East & North AfricaIndustries: Home improvementMedia channels: Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

The interior paints market in the Middle East had been in decline for more than five years. Jotun, the market-leading interior paints brand, depended on innovations to keep growing. Fenomastic Wonderwall is the brand's newest premium innovation, but how do you convince consumers of new product benefits when the only thing they care about is selecting a...

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