Campaign details
Brand: Lipton Green TeaBrand Owner: UnileverLead Agency: Wunderman MENAContributing Agencies: Pixel Plus Media, PHDCountry: United Arab EmiratesIndustries: Soft Drinks: Concentrates & CordialsMedia Channels: Content marketing, Events & experiential, Mobile & apps,Online display, Online video, Other & ambient media, Point-of-purchase, in-store, Social mediaBudget: 500k - 1 million
Executive summary
Lipton Green Tea is a zero-calorie drink that acts under a global brand platform: Live Good. This brand platform encourages people to improve their lifestyle and prioritise health. The challenge was how could the brand...