Lipton Green Tea: Fit Cart – A sample of good health that would change a behaviour

This case study describes how soft-drink brand Lipton Green Tea installed fitness tracking software on shopping trollies and created Fit Cart to launch its Live Good platform in the UAE.

Campaign details

Brand: Lipton Green TeaBrand Owner: UnileverLead Agency: Wunderman MENAContributing Agencies: Pixel Plus Media, PHDCountry: United Arab EmiratesIndustries: Soft Drinks: Concentrates & CordialsMedia Channels: Content marketing, Events & experiential, Mobile & apps,Online display, Online video, Other & ambient media, Point-of-purchase, in-store, Social mediaBudget: 500k - 1 million

Executive summary

Lipton Green Tea is a zero-calorie drink that acts under a global brand platform: Live Good. This brand platform encourages people to improve their lifestyle and prioritise health. The challenge was how could the brand...

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