Campaign details
Brand: MastercardBrand owner: MastercardLead agency: FP7 McCann DubaiContributing agency: CaratMarket: Saudi Arabia, EgyptIndustries: Credit cards & loansMedia channels: Competitions & contents, Content marketing, Online display, Online video, Point-of-purchase, in-store, Programmatic display, Public relations, Social media, TelevisionBudget: Up to 500k
Executive summary
This case is about how, in Saudi Arabia and Egypt, instead of investing in a typical 'shop and win' campaign to attract people to shop, payment card brand Mastercard transformed the promotions game and humanised itself, giving the brand a bigger, higher-level...