Campaign details
Brand: OoredooBrand owner: OoredooLead agencies: FP7 McCann Doha, FP7 McCann BeirutContributing agency: FP7 McCann DubaiMarket: Middle East & North Africa (general region)Industries: Telephone & internet servicesMedia channels: Content marketing, Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
From bad news to online hate, cyberbullying to online shaming, trolling to social media depression – the internet can be an unhappy place because of how people use it.
So in Ramadan, a month of optimism, Ooredoo,...