Ooredoo: It's up to us

Telco Ooredoo drove brand favourability through a social-led Ramadan campaign in Oman, Kuwait, Tunisia and Palestine.

Campaign details

Brand: OoredooBrand owner: OoredooLead agencies: FP7 McCann Doha, FP7 McCann BeirutContributing agency: FP7 McCann DubaiMarket: Middle East & North Africa (general region)Industries: Telephone & internet servicesMedia channels: Content marketing, Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

From bad news to online hate, cyberbullying to online shaming, trolling to social media depression – the internet can be an unhappy place because of how people use it.

So in Ramadan, a month of optimism, Ooredoo,...

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