Campaign details
Brand: RAKBANKBrand owner: RAKBANKAgency: Kiyany MediaMarket: United Arab EmiratesIndustries: BanksMedia channels: Competitions & contents,Online video, Social mediaBudget: Up to 500k
Executive summary
She Can Play is the story of a girl who wanted to play football, a sport 'meant for boys'. In Emirati society, it's still taboo for girls to play sports alongside boys and many Emirati parents still believe that girls are meant to perform traditional gender roles such as cooking. As a brand tasked with growing football at a grassroots level, RAKBANK ignited...