Saudi Telecom Company: The Year Banking Changed

Telecoms operator STC used OOH, social media and digital to appeal to a broad target audience and launch its STC Pay app in Saudi Arabia.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyAgency: Wunderman Thompson KSAMarket: Saudi ArabiaIndustries: Digital paymentsMedia channels: Events & experiential, Online video, Outdoor, out-of home, Social media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Banking in Saudi Arabia is conservative, with the same players offering similar services. So, when STC, a company with no record in finance, launched STC Pay, it needed to be bold. We told people to 'forget the past' with timely, contextual messages inviting people to adapt payment methods to...

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