Campaign details
Brand: ToyotaBrand owner: ToyotaLead agency: J. Walter ThompsonCountry: JordanIndustries: Automakers & marquesMedia channels: Content marketing, Direct marketing, Outdoor, out-of-home, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Automotive is quite a price-sensitive category and any reduction in price for a competing brand immediately affects our customers. That's why auto brand Toyota decided to differentiate itself from its competitors by presenting the mother of all hagglers.
In this case we introduce this mother of all hagglers, Um Khaled, who was able to haggle...