Campaign details
Brand: Tunisie TelecomBrand owner: Tunisie TelecomLead agency: J. Walter Thompson TunisContributing agency: Mindshare TunisiaCountry: TunisiaIndustries: Telephone & internet servicesMedia channels: Online video, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
This case illustrates how Tunisie Telecom (TT), the incumbent telecoms operator in Tunisia, managed to become the number-one brand associated with the 2018 World Cup in Russia despite having lost its team sponsorship after 16 years.
Sport sponsorship is a big brand appreciation driver for TT, so to catch consumers' attention...