Campaign details
Brand: Zaatar w ZeitBrand owner: CraviaLead agencies: Publicis Levant, MSL BeirutCountry: LebanonIndustries: Restaurants & takeawaysMedia channels: Content marketing, Events & experiential, Online video, Other & ambient media, Point-of-purchase, in-store, Product sampling, Social media Word of mouth, influencersBudget: Up to 500k
Executive summary
The Mankousheh, a blend of thyme and olive oil folded between warm dough, is part of Lebanon's culinary heritage and is insanely popular nationwide. The two core ingredients, thyme and olive oil, are the literal Arabic translation of the brand name, Zaatar w...