Pepsi breaks every barrier to take the fan ridiculously close to the action
Shubhrojyoti Roy
Campaign details
Brand owner: PepsiCo IndiaLead agency: JWT DelhiContributing agency: DigiVaasi Interactive Services and Zapak Digital EntertainmentBrand: PepsiCountry: India and Sri LankaIndustry Non-alcoholic, soft drinksChannels used: Earned media, buzz, Events and experiential, Games and competitions, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Sales promotion, Social media, Sponsorship - event, propertyMedia budget: Up to $500k
Executive summary
This case study describes how Pepsi shunned conventional advertising to bring the Pepsi Fan Dug-out...