Attitudes to digital video advertising report

Highlights key trends in attitudes to Digital Video Advertising.
  • Brand building is a key driver for investment in digital video ads, with nearly 60 of advertisers are investing in digital video to build their brand or gain competitive advantage whilst.
  • Digital Video is a key channel for driving sales and improving ad effectiveness – advertisers not only see digital video as a secondary touchpoint to TV but also a way to drive sales.
  • Publishers are embracing video formats to support growing advertiser demands, attracting more brand spend.
  • The share of digital video traded programmatically through Private Marketplaces is growing....

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