Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

Ian Payne, Greg Clayton and Alex Baverstock

Corporate sustainability, consisting of environmental, social, and economic pillars – the ‘triple bottom line’ – is an important measure of the future viability of successful businesses.
  • CEOs have long recognised the sustainability imperative as a key corporate goal, often reflected in commitments to address positive outcomes on specific UN Sustainability Goals.
  • Plastic elimination garners most attention but innovation takes multiple forms.
  • It is clear from research that consumers recognise their role in avoiding detrimental environmental impact and expect businesses to take a lead in doing the same.
  • The topic of waste is also generating increasing active commitment and interest....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands