COVID-19: The impact on Indian consumer sentiments

Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.
  • An overwhelming 70% of Indians fear contracting the virus and are diligently adopting precautionary measures to protect themselves.
  • Nine out of 10 feel that the Indian government is handling the unprecedented outbreak fairly well, and want the government to ensure regular supply of essentials; close to 70% want the lockdown to continue till the pandemic is contained.
  • 80% are hopeful that the country will emerge stronger and look forward to normalcy being restored soon.
  • While we observe an uptake in essential consumer goods, the outlook for speciality and consumer durables categories seems subdued, with many postponing the purchase by over...

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