Getting to peak personalisation: How travel brands are making the climb to compelling data-driven marketing

Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
  • In survey responses from close to 500 US-based travel marketers gathered in partnership with Skift, ADARA found that 80% of marketers use basic customer data in marketing communication and 60% apply business rules to this data to personalise marketing communications.
  • Despite so much talk about AI and seamless cross-channel customer experiences, only a minority of marketers are consistent in the use of these tactics.
  • Even fewer marketers are using advanced personalisation driven by predictive data, which could lead to brands losing 38% of their customer.
  • There are three pillars of advanced marketing that define a marketers’ ability to create a...

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